As Greentown Labs’ Marketing Director, Julia drives the development and execution of the incubator’s overall marketing, communications and public relations strategy. She leads and manages all content creation and social media platforms for Greentown Labs; plans and executes major events and liaises between Greentown Labs and its strategic partners for all marketing-related activities. Her mission is to amplify and increase visibility for Greentown Labs, its member companies and its partners. In her role she has the unique opportunity to serve as an in-house marketing consultant for Greentown Labs’ 50+ member companies.
Prior to Greentown Labs, Julia worked at HB Agency, a B2B marketing agency focused on energy, sustainability and technology clientele. During her time at HB, she helped cleantech and Big Data organizations to share their stories through marketing campaigns, messaging and branding, and public relations activities. Greentown Labs was one of Julia’s clients at HB from 2014-2015, and she was thrilled to join the Greentown Labs team full-time in January 2016.
Before HB, Julia worked at Boston Children’s Hospital where she honed her event planning and customer service skills. She graduated from Quinnipiac University with a degree in marketing and public relations. Julia is a proud New Hampshire native and therefore is convinced she has some sort of connection to everyone she meets from the Granite State. She enjoys running along the Charles River, skiing, a good glass of wine and writing greeting cards. Julia lives in Boston with her husband, Steve, and their Rhodesian Ridgeback, Obi, who she’ll gladly show you pictures of.